Wall Drug is interesting considering its history. During the Great Depression, Ted Hustead opened up his drug store in Wall, South Dakota. Times were tough, especially considering he opened his drug store in the middle of nowhere. Struggling with business, Mount Rushmore opened soon thereafter and made things worse since tourists continued driving past Wall Drug on their way to visit Yellowstone and Custer State Park. However, behind every great man, stands an even greater woman.
Trying to take a nap, the noise from the nearby traffic kept her awake. That is when she came up with the idea of advertising to tourists “free ice water.” Today, Wall Drug grosses over one hundred million dollars a year, so the idea worked to say the least. To this day, free ice water is still given including five cent cups of coffee. I admit, it is a tourist trap, but, the fact is Wall Drug is known worldwide and it should be on your list of places to stop for a while whether for a drink or lunch. In addition, you cannot find cheaper Sturgis merchandise anywhere. Since Wall Drug is just off the “inner loop,” you won’t lose any valuable time either. So whether on your motorcycle or car, make sure to ride the “inner loop” and visit Wall Drug Store.
Here is a short video riding into Wall Drug