I don’t watch the X-Games, although I admit the skill and the athleticism involved is nothing short of amazing. However, there is a good chance I will watch the X-Games this week and I may even qualify for the next one, yourself included!
A new event has been included for the 2018 X Games being held in Aspen, Colorado; the Harley Davidson Snow Hill Climb. Race a Sportster to the top, first one there wins! Not only will this be interesting to watch, it’s a brilliant marketing move by Harley Davidson that has struggled to bring into the market younger buyers/millennials.
“For 115 years H-D riders from all walks of life have expressed their freedom from the seat of America’s favorite motorcycle, so it’s natural for us to continue to blaze trails–this time off the road and in the snow,” said Scott Beck, Harley-Davidson director of marketing in an email to The Drive. “We’ve raced the ice and climbed virtually every kind of hill, and the Harley-Davidson Snow Hill Climb is another way for us to grow the sport of motorcycling. We know our riders, and X Games fans and athletes alike share a passion for adrenaline and speed.”
Qualifiers begin this weekend live on ESPN as well as Harley-Davidson’s Facebook page. Riders that were invited to compete includes Logan Mead, Logan Cipala, Austin Cardwell, Jake Anstett, Dan Lauters, Josh Mueller, Louie Lauters and Travis Whitlock.
More information is available on the X-Games Website.