Confederate Motorcycles which makes the toughest looking motorcycles around and has names like Hellcat, Fighter, and Combat, has just made a hundred eighty degree turn. Confederate Motorcycles is making the switch to an electric motorcycle.
The company which is currently based in Birmingham, Alabama, will close out its remaining inventory and partner with the leader of the electric motorcycle industry, Zero Motorcycles. The new motorcycle line will be called the Hercules and will run on twin Zero electric motors which will produce 175 horsepower and 290 pound-feet of torque. Hercules will be a cruiser motorcycle.
In an interview with the Los Angeles Times, Chambers said “we can’t go any further than this,” and that the company had to move in a new direction because “we’ve hit the ceiling. This is it.”
Going from gas to electric will not be the only change. Confederate Motorcycles is also changing its name to Curtiss Motorcycles in honor of Glenn Curtiss who was a motorcycle builder, racer and pioneer in the aviation industry.
With the recent hot-topic issues in the United States regarding removal of confederate statues, Chambers believes this has limited the growth potential for his company. “I think we lost a lot a business with that name,” Chambers told the Los Angeles Times. “We’ve missed out on branding opportunities. So, it’s time to retire it.”
Currently, Confederate Motorcycles has nine motorcycles in stock and he will complete the building of thirteen more of the Bomber model. Prices are $155,000.
The change of Confederate Motorcycles most likely has to do with the demographics of the motorcycle market changing. Recently, one of my blogs focused Harley Davidson Motorcycles having to shift their focus on millennials as the baby boomers slowly ride off into the sunset.