2018 Harley Davidson Models

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Harley Davidson prepares for its 115th anniversary

Harley Davidson just unveiled its new models for 2018, ready to push forward and regain the motorcycle market they are accustomed to dominating.

The 2018 motorcycle lineup includes eight all-new Softail models and five touring motorcycles. In an interview with Fox News, Paul James, Director of Harley’s product planning, he stated “We definitely want to attract young riders, the 18-34 year-olds. Bikes that are nimble, easy-to-ride and easy to park … but still motorcycles that you don’t throw away, passed on from generation to generation.”

It was just a few weeks ago that I blogged about the effect of millennials on the motorcycle market and how trends were shifting as baby boomers slowly ride out of the market. Harley Davidson and other motorcycle companies are adjusting in order to capture the new market with new styles and models.

In a separate blog, I focused on electric motorcycles and that sooner or later, Harley would have to jump into the market as well. Well, Harley Davidson is doing just that. “We’re exploring the idea of an electric model – doesn’t have manual transmission, no heating, instant throttle,” James stated. “It’s a market we plan to enter before 2020.” It will definitely be interesting to see a new HOG electric motorcycle.

The 2018 Harley Davidson lineup includes —

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Harley Davidson 2018 Softail Slim

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Harley Davidson 2018 models
2018 Fatboy

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2018 Harley Davidson Heritage Softail Classic

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2018 Harley Davidson Low Rider

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2018 Harley Davidson Breakout for sale
2018 Harley Davidson Breakout

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2018 Fatbob

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2018 Harley Davidson Softail Deluxe

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2018 Streetbob

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2018 Harley Davidson Road Glide CVO

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2018 Harley Davidson CVO Street Glide

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2018 Harley Davidson CVO Limited

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In order to showcase its new models, Harley Davidson partnered with celebrities and motorcycle enthusiasts and using the hashtag #FreedomMachine, posted it on all social media sites.

With the new models, Harley is ready to celebrate its 115th year anniversary worldwide. For more information on the new models and the celebration, follow this link.

MC Atty